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With plans hotting up for this year’s Cannes Lions, spare a thought for the lycra-ed souls braving this year’s Fireflies Challenge. An annual cycling tour clocking up 1000+ Km in aid of Leuka, a charity formed to support Research & Treatment of Leukaemia at Hammersmith Hospital. The trip sees amateur cyclists from the ranks of the advertising and film world cycle over 18 mountains in just 8 days and arrive during the Lions.
This stylish and grubby trail, spotlights a few of the familiar ad faces currently pumping their thighs through France.
Watch and enjoy here
You can donate here
REEL VERDICT – Fly my pretties



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