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NOWNESS is an exciting new way to experience luxury lifestyle online, featuring daily content from the most respected and innovative creatives working today
Matthew Donaldson created a hypnotically beautiful film featuring his daughter, model Lily Donaldson, to launch this new inspiring website.
Matthew worked with renowned hairstylist Sam McKnight and make up artist Val Garland to create a look that embellished the theme of the film - moments lost in the speed of the world. A theme which suited the super-high definition Phantom Gold HD camera shooting at 1,000 frames per second capturing the hyper-real tranquility and every exquisite movement and detail.
The use of the flying hair technique was a desire of McKnight's after admiring its use by the great 1960's session hairdresser Ara Gallant.
Combining a Zero 7 track to all the elements leads to a true depiction of Matthew Donaldson's distinctive style.
View the work HERE
The Look of Love
Where Culture Collides 'Werewolf' (Moon)
Whistle & Wee
Peep Show Series 8