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CO CREATE: Honda is stepping up its sponsorship of Documentaries on UK channel 4 with a series of short ads that match new auto features to documentary stock footage.
Adaptive Headlights
In the same way that documentaries dissect their subjects in order to provide a more complete view of the whole, a new series of Honda ads each hone in on a single feature of the auto company’s latest models.
As sponsors of Channel 4's Documentaries, Honda has launched this new TV campaign, created by Wieden + Kennedy London, which links brand and programming together. The tagline "The More We Look, The More We Learn" could be applied to the documentaries themselves, or the ads/"idents" which use footage that looks as though it came from a documentary to illustrate features of several different Honda products.
Simple Life
Wim Wenders - Stella Artois Cidre
WASHINGTONIAN: Last night’s episode of Veep was the best of the season so far, and not just because of an exceptionally funny cameo from Sally Phillips as the Prime Minister of Finland. “Helsinki” was directed by Becky Martin
THE TIMES: How Do Arthouse Director's make a living ? It's all about TV commercials Wim Wenders tells Wendy Ide
Becky Martin - Veep for HBO
Introducing Emilk
Jason Yeomans - E4
Intensely Creamy
Miranda Bowen - Intensely Creamy
The Look of Love
Michael Winterbottom's latest feature ‘The Look of Love’ opens this week on April 26th.
DAZED & CONFUSED: Winterbottom VS Imogen Poots - Two of Britain's best on tricky father-daughter relationships and The Look of Love
Where Culture Collides 'Werewolf' (Moon)
Joel & Jamie - The Mail on Sunday
James Caddick's Honda idents win a film Silver at Creative Circle
Idents Montage
Honda idents directed by James Caddick for W+K win at The Music & Sound Awards 2013
SOHOSOHO: Luke Snellin delivered an important message with gravitas for M&C Saatchi's new awareness campaign for The Department of Health.
DAVID REVIEWS: This film (directed by Luke Snellin) reminds us of the importance of reacting sensibly when we spot something that could signal a health crisis.
Whistle & Wee
Luke Snellin - Be Clear on Cancer
Daniel Gordon - Budweiser
Jessie Ware
Joel & Jamie - Jessie Ware
Peep Show Series 8
Cult sitcom Peep Show returns to C4 directed by Becky Martin
Campaign features Dan Chase's latest work through 4Creative for Channel 4's new crime drama The Fear, a powerful drama that chronicles the disintegration of a criminal mind.
The Fear
