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In the same way that documentaries dissect their subjects in order to provide a more complete view of the whole, a new series of Honda ads each hone in on a single feature of the auto company’s latest models.
As sponsors of Channel 4's Documentaries, Honda has launched this new TV campaign, created by Wieden + Kennedy London, which links brand and programming together. The tagline "The More We Look, The More We Learn" could be applied to the documentaries themselves, or the ads/"idents" which use footage that looks as though it came from a documentary to illustrate features of several different Honda products.
The Look of Love
Where Culture Collides 'Werewolf' (Moon)
Whistle & Wee
Peep Show Series 8