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Tesco's 'Back To School' campaign, by The Red Brick Road, focuses on the improvements the retailer has made to its uniforms range. The ad shows a class of children putting the clothes through the rough and tumble of an assault course. It was created by Marcus Smith and Tom Hopkins and directed by Luke Snellin through 2AM. The spot is supported by press and digital activity.
Campaign Magazine, Aug 17th, pg. 6
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